The founders of Blown Away knew there was demand for a blow dry bar in Fresno. That’s when they brought a “big city” idea (and some pre-Pinterest vision boards) to Archer & Hound. That’s part of what makes Blown Away unique; there is no backstory. It was just a figment of a very driven entrepreneur’s imagination. Fortunately, that’s all we needed.
Identifying abstract visions and translating a client’s language can be difficult, but being the detail-oriented agency we are, we knew that this project, in particular, would be an exercise in skill and ingenuity. We eagerly went to work.
The best part of this whole project? Taking that original idea, working through a collection of adjectives like “sparkly” and “glitzy,” and creating a cohesive brand that looks like it could be part of a national franchise.