Infant of Prague is an organization focused on providing education and supportive counseling to women with unintended pregnancies, as well as connecting them with adoptive families. They came to Archer & Hound with the goal of communicating with these women, but they had concerns about diving deep into such a sensitive subject.
The journey of adoption is multifaceted, and beyond the emotional struggles—which can range from happiness to fear and include everything in between—it’s also a topic that is not always openly discussed. While the discussion of adoption is easier for the adoptive family, the conversation takes on a whole new feeling when reaching out to the birth mother. It is a delicate situation and needs to be treated as such.
Dubbed “Words of Wisdom,” Archer & Hound developed a campaign that spoke to the emotions surrounding an unintended pregnancy by transforming the potentially negative feelings of the birth mother’s current situation into a positive outlook.