While many advertising campaigns are directly connected to services offered or a specific call to action, we were tasked with developing a different branding campaign for EYE-Q Vision Care.
With existing brand equity, most people in the Valley are familiar with the name EYE-Q, and are also aware of the services offered. What was missing from the name recognition was the emotional connection between what they do and what they provide—life, into focus.
The Life Into Focus campaign directly connects the wondrous moments in life captured through our eyes. The campaign strips away the direct sell, and brands EYE-Q as a caring partner that is interested in the daily life of their patients and celebrates each and every milestone and occasion. The theme has expanded into capturing EYE-Q’s support for the community through philanthropic efforts, caring doctors, veteran services, children, and breast cancer survivors.