Laura

Wagner

Media Planner & Buyer

ABOUT LAURA

Laura is a numbers gal who knows how to make things happen. With a degree in Media, Communications & Journalism from Fresno State and more than 15 years of experience wheeling and dealing for some of our market’s largest clients, Laura’s not only a renowned media buyer, but an expert at exceeding client expectations. In 2013, Laura was named Media Planner of the Year by the Advertising Federation, but seeing as how she’s gaining momentum every day, we know she was just getting started. With a rap sheet a mile long, Laura is a media maven, and her knack for analytics has created an unparalleled in-house media department. From print to pixels, Laura is versed in all things media, giving our clients the security of knowing we have a personal handle on all of their deliverables. If you ask around, you’ll quickly learn that Laura’s reputation in the market is amazing—and her experience is, well, intimidating. But it’s through her years of experience working with some of the largest budgets and developing some of the most robust media plans that she has earned her stripes. Over the years, Laura has developed media plans for major clients such as Community Medical Centers, EYE-Q Vision Care, Table Mountain Casino, Chukchansi Gold Resort & Casino, Educational Employees Credit Union, Yosemite Tourism, Cambria Tourism, Rabobank, Taco Bell, McDonald’s, Port of Subs, Wendy’s, Fresno Pacific University, West Hills College, Gottschalks, Big Fresno Fair, Valley Yellow Pages, and San Joaquin Valley Air Pollution Control District, just to name a few (believe it or not, we could go on). The only thing that exceeds her client list is the geographic areas in which she has bought. Laura’s buying spans to nearly every media market in California, as well as many states across the country. Bottom line—when it comes to media buying, we’ve got your girl!

HER HIGH SCHOOL PERSONA

The popular chick, complete with head cheerleader and homecoming queen honors. Which makes sense—she’s pretty popular around the office, too.

IF SHE WASN'T IN ADVERTISING

Having minored in Deaf Studies and being fluent in American Sign Language, Laura would be an interpreter for the Deaf.

SHE IS FUELED CREATIVELY BY

Laura eats numbers for breakfast, but she loves new media, and is constantly seeking out innovative ways to get the clients’ messages out to the right audiences.