EYE-Q wanted to promote breast cancer awareness in the Central Valley and encourage donations from the public. The goal of the campaign was to connect with and support patients who have been affected by breast cancer, directly or indirectly, and raise money for the local Radin Breast Care Center at Clovis Community Medical Center. The problem: there was no clear tie-in for breast cancer awareness and EYE-Q.
Enter #EYEseePink, the title and centerpiece for a breast cancer awareness campaign that Archer & Hound developed and the entire EYE-Q staff rallied behind. Taking over a busy Friday Farmers Market in Old Town, bright pink banners and posters lined the streets and adorned every business’s window. With an event attendance of over 10,000 people, the bright pink sunglasses embellished with #EYEseePink and selfie stages were a huge hit.
The month long fundraising event was supported with community donations, and EYE-Q employees eagerly dedicating a percentage of their paychecks to support the cause; ultimately leading to a check donation to the local organization.