With an understanding of tourism marketing and public transportation—two categories that don’t normally cross-pollinate—our team knew that the marketing infrastructure was crucial to the success of the Shuttle.
We developed a website that was easy to navigate for local, regional, and international travelers. We also created itineraries, maps, and routes that could appeal to all visitors. Online reservations, trip-planning guides, group sales, media ambassador programs, and engaging social media posts were produced and managed during each season.
With a well-developed first-party database of email subscribers, social followers, and key media relationships, season kick-off consistently started with an upswing, yielding year-over-year growth in ridership. Locals and travelers alike continue to look forward to the annual launch of Sequoia Shuttle.
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