The BBB came to us with a grant-funded project called #AdTruth, with a mission of educating vulnerable audiences on the rising number of online scams—specifically online job scams, online fake check scams, and online shopping scams.
With a wide disparity in audiences and a broad geographic area, we took to social media to deliver dynamically, to each audience, in each custom area. Custom animated ads were used to optimize clicks to a custom landing page for more information. The landing page showed what to look for in a bad ad, allowed people to test their knowledge, and even provided a scam tracking search feature.
![19-BBB-1090Creative-Concepting-and-Design-employment](https://archerandhound.com/wp-content/uploads/2020/10/19-BBB-1090Creative-Concepting-and-Design-employment.gif)
![19-BBB-1090Creative Concepting and Design- hero-jobscam-min](https://archerandhound.com/wp-content/uploads/2020/10/19-BBB-1090Creative-Concepting-and-Design-hero-jobscam-min.jpg)
![19-BBB-1090Creative Concepting and Design- hero-fakecheck-min](https://archerandhound.com/wp-content/uploads/2020/10/19-BBB-1090Creative-Concepting-and-Design-hero-fakecheck-min.jpg)
![19-BBB-1090Creative-Concepting-and-Design-fake-checks](https://archerandhound.com/wp-content/uploads/2020/10/19-BBB-1090Creative-Concepting-and-Design-fake-checks.gif)
![19-BBB-1090Creative-Concepting-and-Design-online-shopping](https://archerandhound.com/wp-content/uploads/2020/10/19-BBB-1090Creative-Concepting-and-Design-online-shopping.gif)
![19-BBB-1090Creative Concepting and Design- hero-online-scam-min](https://archerandhound.com/wp-content/uploads/2020/10/19-BBB-1090Creative-Concepting-and-Design-hero-online-scam-min.jpg)
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