Director of Web Design & Development

Aileen Pasión

UX Design || UI Design || Art Direction || Brand Strategy

A talented creator who thinks outside of the box at every opportunity, the master of the web relies on her extensive knowledge of the fundamentals to build brands with impact. Aileen received her degree in interactive media design from The Art Institute of California and received her Master of Fine Arts from Full Sail University. After graduating first in her class, she honed her skills for more than ten years as a senior designer in Los Angeles before returning home to the Central Valley. Whether at work or at home, Aileen is always looking for opportunities to learn and link her current skills to new, innovative applications.

Inspired by the purposeful combination of form and function, Aileen is equipped with a sharp eye for detail and an emphatic belief in the importance of every element, no matter how small. Her passion for design is rooted in understanding the user experience—to her, that means recognizing other perspectives and finding out how different people approach life and its hurdles. Over the years, Aileen’s methodically creative approach has resulted in powerful visual messaging and immersive digital landscapes for organizations and causes of all kinds. Her uncanny ability to connect with others allows her to effectively design for our wide variety of clients, and in turn, her knack for brand strategy helps clients connect with their audiences.

Certifications & Awards

Among many other life accomplishments, Aileen was recognized as GDUSA’s Student to Watch in 2015. She was also awarded for Outstanding Achievement in Web Design & Interactive Media by The Art Institute of California – Los Angeles. Her passion for design has earned her three of Full Sail University’s Course Director Awards for Brand Development, Design Integration, and Design Strategies and Motivation. Her love of technology led to her group receiving first place for their Smart Cities mobile app design in the 2018 59 Days of Code competition organized by Bitwise Industries. Aileen is certified in Advanced Google Analytics.

Community Involvement

Aileen is a board member of the Fresno chapter of the AAF (American Advertising Federation) in addition to regularly volunteering with Just Between Friends consignment sales. In the fall, she helps coordinate Clovis Crossfire Youth Soccer and coaches her son Donovan’s team. In recent years, she also provided pro-bono design and communication counsel to facilitate pet adoptions through the Friends of Orange Cove Animal Shelter. Her favorite national organization to support is Girls Who Code.

Dog Breed

A Bright
Corgi

Corgis may be small, but they have big personalities—and they clearly aren’t held back by their size. They are working dogs, and their stubborn spirit will sometimes lead them to do things the hard way, just to prove a point. Just like the Corgi, Aileen loves to be at home, surrounded by friends and family.

DISC Personality

Promoting
Analyzer

Aileen is both personable and highly analytical, as indicated by her high I and high C—a unique combination. She is very focused on producing the best quality possible, and her decisions are always based on the data at hand. She is flexible, approachable, and enthusiastic about her work.

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