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Director of Web Design & Development

Aileen Pasión

UX Design || UI Design || Brand Strategy

Aileen is our web design and development goddess, brought to us on a cloud from the mythical land of Los Angeles. Her enthusiasm for learning is only matched by her work ethic and design know-how. Aileen received her degree in interactive media design from The Art Institute of California and received her Master of Fine Arts from Full Sail University, graduating first in her class. She lived and worked in LA for more than ten years as a senior designer before returning to the Central Valley to be near family. (We promptly snatched her up.)

Aileen is a self-proclaimed perfectionist who is always creating something new, at work and at home. Her passion for design is rooted in understanding the user experience—to Aileen, that means recognizing other perspectives and finding out how different people approach life and its hurdles. Her uncanny ability to connect with others allows her to effectively design for our wide variety of clients. In turn, her knack for brand strategy helps our clients connect with their audiences. She takes great pride in her projects, which works out well because we take great pride in having her on our team.

Certifications & Awards

Aileen’s work has been recognized as GDUSA’s Student to Watch in 2015. She was also awarded for Outstanding Achievement in Web Design & Interactive Media by The Art Institute of California – Los Angeles. Her passion for design has earned her three of Full Sail University’s Course Director Awards for Brand Development, Design Integration, and Design Strategies and Motivation. Her love of technology led to her group receiving first place for their Smart Cities mobile app design in the 2018 59 Days of Code competition organized by Bitwise Industries.

Community Involvement

Aileen gives back to her local community by offering design communication counsel to help facilitate pet adoptions through the Friends of Orange Cove Animal Shelter. She regularly volunteers with Just Between Friends consignment sales. When her son, Donovan, plays soccer, she also helps coordinate Clovis Crossfire Youth Soccer U6 and U8. Her favorite national organization to support and give back to is Girls Who Code.

Dog Breed

A Bright
Corgi

Corgis may be small, but they have big personalities—and they clearly aren’t held back by their size. They are working dogs, and their stubborn spirit will sometimes lead them to do things the hard way, just to prove a point. Just like the Corgi, Aileen loves to be at home, surrounded by friends and family.

DISC Personality

Promoting
Analyzer

Aileen is both personable and highly analytical, as indicated by her high I and high C—a unique combination. She is very focused on producing the best quality possible, and her decisions are always based on the data at hand. She is flexible, approachable, and enthusiastic about her work.

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