Graphic Design || Promotional Products || Brand Application || Cultural Adaptation
As our Senior Designer, Alex brings graphic designs to life through innovatively branded products and apparel. A true team player, he loves that working in his role means being surrounded by a family of creatives ready to amplify his artistic skills. His in-depth understanding of embroidery and printing allows him to design for both the brand and the product application, leading to the best possible results regardless of the merchandise or material.
For Alex, graphic design is the ultimate combination of creativity and technology—but when that’s combined with the power of strong messaging, his ingenuity shines through. He loves putting together collections for clients that allow their brands to truly shine, especially when we have the opportunity to push the limits. In addition to his eye for design, Alex is bilingual, and his ability to see the whole picture allows him to culturally adapt messages for marketing campaigns and collateral. His conceptual brilliance is only matched by his love of creativity and culture.
Alex received his Bachelor of Fine Arts degree from Fresno State with an emphasis in illustration. During his time in school, Alex was the recipient of the Anne Elizabeth Fisher art scholarship and was a semi-finalist in the national Adobe Design Achievement Awards. He has won a number of Addy Awards over the years, for overall design as well as illustration. Beyond his accolades in art, Alex is also an amazing musician and was the recipient of the John Phillips Sousa Award, a national award that recognizes superior musicianship and leadership.
Alex loves serving others, and over the years, has offered hands-on help with organizations such as the American Cancer Society Discovery Shop. He has also worked with the Visalia Emergency Aid Council as a Spanish communication specialist to connect low-income families with basic necessities. Alex is very passionate about working with the local LGBT community and, after attending camp himself, has become more involved with Camp Lost Boys, a camp for men of trans experience. He has also assisted with the creation of PSAs for Trans-E-Motion, a local nonprofit organization that helps educate, support, and advocate for transgender persons and their families.
Dog Breed
A Cool Cat
In truth, Alex would never be a dog. He’s independent, self-reliant, loves cat naps, and hates water. Cats are far too curious for their own good, and for Alex, this means he is always absorbing information and seeking answers—even if his “learning experience” occasionally results in minor injury.
DISC Personality
Promoting
Relater
Alex has both high I and high S, which means he is energized by people and, in turn, is good at creating enthusiasm in others. He relies heavily on his intuition, as opposed to the way things have always been done, which means he is able to bring fresh, innovative ideas to the table. He is committed to bringing those ideas to life.
