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Director of Content Strategy & Copywriting

Kiley Norvell

Content Creation || Brand Strategy || Public Relations

Kiley has had a flair for writing since the second grade, so it’s no surprise that she’s found her place at Archer & Hound as a copywriter. Over the years, Kiley has crafted unforgettable headlines, memorable content, and scripts that have been so moving they have made rooms of board members cry. (We definitely consider this a good thing.) She wholeheartedly believes in the power of brand strategy, helping our clients create strong brand foundations upon which impactful marketing campaigns can be built. Her signature sparkle makes our messaging shine on every channel and platform.

Kiley is defined by her resourceful nature, bubbly energy, and witty comments. Her passion is contagious, whether it’s about the latest conceptual campaign or a grammatical conundrum. She thrives on deadlines and is always up for a challenge. With her thesaurus in one hand and a cup of coffee in the other, Kiley is ready to conquer the copywriting world, one word at a time. Don’t bother telling her she can’t do something—it won’t be long until she proves you wrong.

Certifications & Awards

Kiley received her degree in media, communications and journalism from Fresno State with an emphasis in public relations. She earned the honor of Public Relations Graduate of the Year at Fresno State in 2015, and since then, has continued to receive recognition for her work. She was named as PRSA Central California’s 2018 Rookie of the Year and now serves on their board as a member of the Communications Committee. She has also won numerous PRSA Image Awards on behalf of Archer & Hound and our clients over the past four years. Kiley is certified in Advanced Google Analytics, HubSpot Sales, and HubSpot Inbound Marketing.

Community Involvement

Kiley has always been passionate about giving back to her community. Most recently, she was a member of the Camp Kesem Fresno State Advisory Board, offering counsel and input to help them in their mission of supporting children through and beyond their parent’s cancer. In the past, she has also volunteered with Girl Scouts of Central California South and the Department of Media, Communications and Journalism at Fresno State.

Dog Breed

A Spirited
Australian Shepherd

Australian Shepherds are energetic, loyal, smart, and a little sassy, just like Kiley. They like to learn and work hard, especially when they have the opportunity to perform for others. (They also shed a lot.) Aussies are very food-motivated—and Kiley would do just about anything for a good meal.

DISC Personality

Persuading
Promoter

Kiley’s highest attribute is I, but she also has high D and S, a skew that perfectly captures her love of people, collaboration, and helping others succeed. She is a passionate person with strong opinions. Eternally optimistic, Kiley tends to think big, which means she has the ability to look at the whole problem and find the best-fitting creative solutions.

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