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Digital Media Buyer & Analyst

Kylie Insco

Digital Media Buying || Data & Analytics || Project Management || Photography

Data-driven and highly organized, Kylie is busy planning, placing, monitoring, and analyzing our social media and digital ads. Kylie typically has a positive and cheerful attitude, but she is serious about her work—she’s obsessed with the ever-changing puzzles of social media algorithms, and loves to get nerdy about analytics. Kylie also loves to check things off her to-do list, and fortunately, enjoys helping her colleagues do the same by organizing and planning our project management schedule.

At her core, Kylie is competitive, driven, and unwilling to leave a problem unsolved. A task-driven executor, she specializes in the small details that make a big difference to our clients. She loves learning new things, especially when she can apply them to her work and improve results for our campaigns. She is a skilled photographer, and she’s captured many special moments from behind her lens, both in and out of the office. Kylie’s can-do attitude means she is always prepared, and as a result, so are our clients. When she’s not placing new ad sets or interpreting data, Kylie is likely researching for upcoming projects—a perfectionist never sleeps!

Certifications & Awards

Kylie earned her degree in three years in Media, Communications, and Journalism from Fresno State with an emphasis in advertising. She maintained a high GPA and was on the President’s List during her school tenure. She was also awarded the MCJ Journalism Department Scholarship, the Dr. Roberta Asahina Scholarship, and the John Reed King Scholarship. Kylie was the president of Alpha Delta Sigma, the advertising club on campus, and worked on a committee to relaunch the Fresno Advertising Federation Awards. She is certified in the Workamajig project management system, Advanced Google Analytics, Google AdWords, and Facebook Blueprint.

Community Involvement

Kylie was born and raised in Fresno and has always been passionate about improving the Central Valley in whatever way possible. She has volunteered with Heart of the Horse Therapy Ranch and Girl Scouts of Central California South and regularly meets with students in the Valley as a peer mentor. She also gives back in various ways through her church, including mission trips, building projects, and fundraisers. Kylie also loves offering guidance to students from her old high school about attending college.

Dog Breed

A Motivated
Golden Retriever

Natural-born people pleasers, the Golden Retriever will never let you down, and their friendly, reliable temperaments make them excellent companions on any adventure. Just like Kylie, this hard-working breed is intelligent and playful, always knowing when you need a little extra comfort and affection.

DISC Personality

Relating
Promoter

More than anything else, Kylie’s DISC is proof of how well-rounded she is. She is friendly, self-assured, patient, and observant, with traits from each area. Her combination of I and S have made her very good at encouraging others and accomplishing goals through people, and her D and C allow her to see both the bigger picture and the small details.

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