Traditional Media Buyer

Laura Wagner

Media Buying || Media Planning || Data & Analytics

Laura is a numbers gal who knows how to make things happen. With a degree in media, communications and journalism from Fresno State and more than 15 years of experience wheeling and dealing for some of our market’s largest clients, Laura is not only a renowned media buyer but also an expert at exceeding client expectations.

With a rap sheet a mile long, Laura is a media maven, and her knack for analytics has created an unparalleled in-house media department. From print to pixels, Laura is versed in all things media, giving our clients the security of knowing we have a personal handle on all of their deliverables. Laura’s reputation in the market is impressive, and her experience is, well, intimidating. But it’s through her years of experience working with some of the largest budgets and developing some of the most robust media plans that she has earned her stripes. The only thing that exceeds her client list is the geographic areas in which she has bought. Laura’s buying spans to nearly every media market in California, as well as many states across the country. The bottom line is, when it comes to media buying, we’ve got your girl!

Certifications & Awards

Laura was awarded Media Planner of the Year by the Fresno Advertising Federation in 2013. She is certified in Google Analytics, Google Ad Words (Fundamental and Search), Strata (media buying software), and Choozle (digital programmatic buying DSP).

Community Involvement

Laura loves to stay connected with her community through volunteering and giving back. She sat on the Fresno Advertising Federation Board, helping coordinate fundraisers and events as well as recruiting new members. Laura has also assisted with events and fundraising for the Animal Rescue of Fresno and Clovis North Bronco Volleyball. On top of this, she has planned and managed four charitable golf tournaments to help raise money for Terry’s House, a Community Medical Center housing facility for family members of patients in critical condition. Having a minor in American Sign Language, Laura has volunteered her time to help with Break the Barriers events, an organization that helps physically and mentally challenged children and adults. She has helped with public relations and media events at the Big Fresno Fair and volunteered her time to speak to students from the Department of Media, Communications and Journalism at Fresno State.

Dog Breed

A Persistent
Pit Bull Terrier

American Pit Bull Terriers are smart, strong, a little bit goofy, and full of energy. Like Laura, they put their heart and soul into everything they do. While they can be stubborn at times, they are incredibly loyal to those they love.

DISC Personality


Laura is people-oriented, meaning she is good at improving morale, encouraging participation, and creating enthusiasm in others. Her combination of high-I and high-S allows her to easily relate with others and mediate conflict, and her C level indicates that she is observant and pays attention to details.

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