Media Coordinator

Shelby
Alamudun

Digital & Traditional Media
Planning & Buying
Data & Analytics
Shelby Alamudun Lifestyle Main
Shelby Alamudun Lifestyle 1
Shelby Alamudun Lifestyle 2

About

Where some people see numbers and spreadsheets, Shelby sees possibilities. As a Media Coordinator at Archer & Hound, she helps transform data into actionable insights that strengthen marketing performance. She supports campaign planning, execution, reporting, and optimization across digital and traditional media channels, ensuring every detail is accounted for and every decision is backed by meaningful information. For Shelby, the data isn’t the destination—it’s the roadmap.

That perspective comes from a rare combination of analytical thinking and creative curiosity. Shelby has always been drawn to both the art and the science behind effective marketing, whether she’s uncovering patterns in campaign performance or exploring new ways to capture attention. Driven by continuous improvement and a genuine love of learning, she approaches every challenge with equal parts precision, creativity, and determination.

AHA dog brand mark

Dog Breed

A Vibrant Vizsla

Known for their intelligence and enthusiasm for life, Vizslas thrive when they’re active, engaged, and surrounded by people. Like Shelby, this breed brings a positive spirit to every environment, balancing determination with a genuine love of connection. Curious, driven, and always moving forward, she brings both energy and intention to every challenge she takes on.

Certifications & Awards

Shelby holds a Bachelor of Arts in Public Relations & Advertising from California State University, Dominguez Hills, where she graduated summa cum laude and earned recognition as an Athlete Scholar. She is a Meta Certified Media Buying Professional and holds certifications in Google Ads Search and Google Analytics, along with advanced coursework in data visualization, GA4 strategy, and Google Tag Manager through CXL.

Community Involvement

Shelby is passionate about creating opportunities for connection within the Central Valley. She founded a local walking club that brings community members together while supporting locally owned coffee shops throughout Fresno. She has also coached youth volleyball through Triumph Volleyball Academy and regularly volunteers with nonprofit organizations throughout the community.

DISC Personality

Promoting
Relater

Shelby combines enthusiasm, optimism, and genuine care for others. Her high I style makes her naturally encouraging and relationship-oriented, while her balanced S and C traits help her approach decisions with both patience and perspective. She thrives in collaborative environments, enjoys bringing people together around a common goal, and has a knack for helping others feel welcomed, valued, and heard.