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Social Media Content & Community Manager

Vikaas Shanker

Social Media || Public Relations || Content Creation || Data & Analytics

Always fascinated by technology and the new ways that people can connect with one another, Vikaas has made his passion for social media into a full-time career at Archer & Hound. He graduated from the University of Kansas with a Bachelor of Science in journalism, then spent seven years working as a professional investigative journalist, making his way to California to be closer to his family. His inquisitive mindset has made him equally as successful in the social media realm, where problems and solutions are rarely simple or straightforward (and that’s the way he likes it).

In the midst of developing content for our clients’ diverse digital platforms, Vikaas spends his time trying to unlock mysteries and bring clarity to chaos in ways that will make our work even more effective. He is driven by empathy and loves being on the “front line,” helping our clients connect emotionally with their audiences first-hand. He has a unique understanding of the power of compelling content—especially as it relates to research, statistics, and analytics. Vikaas is able to base his content strategy on historical data, which means he hits the mark every time—and we love a bullseye around here.

Certifications & Awards

Vikaas was the recipient of the 2016 and 2018 George F. Gruner Awards, both first-place honors for Meritorious Public Service. In 2010, he also received a first-place SPJ National Mark of Excellence Award for editorial writing for two-year college media. In 2018, Vikaas participated in the USC Annenberg Center for Health Journalism Data Fellowship, where he learned large-scale data reporting and analysis. He used the skills to analyze obesity rates for every school in California, utilizing physical fitness testing data and performing regression analysis to compare against various markers, such as ethnicity and poverty levels. He also applied his data organizational skills to local investigative journalism, uncovering the obscenely high sugar content in the local school district’s lunches.

Community Involvement

Vikaas loves to be involved with his community, and currently sits on the board of his Homeowner’s Association. He also assisted with a Central Valley political campaign, helping to develop and implement social media and web strategies for the candidate. He continues to be passionate about educating and engaging youth media in journalism.

Dog Breed

An Astute
Schnauzer

Friendly, intelligent, and observant, the Schnauzer loves to learn and loves to play. Much like Vikaas, Schnauzers can be strong-willed. Still, they are incredibly devoted to those they love, and their good-natured, quiet resilience is coveted among dog breeds (and social media managers).

DISC Personality

Analyzing
Coordinator

Vikaas is motivated by logic and loves following a plan to accomplish his goals. His high-C tendencies indicate a love of research and analytics, while his high S shows that he works well with a team. Even though he doesn’t often display his emotions, he is also patient and empathetic, which helps him build relationships with others.

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