Brand Development

Identity, Branded Merch, Design, Web

With a growing population and evolving transit needs, the Tulare County Regional Transit Agency (TCRTA) needed a unifying brand to connect communities and modernize mobility. We developed a bold, accessible identity that made public transportation easier to recognize, understand, and trust.

The A&H Treatment

Inspired by the diversity of Tulare County commuters, we created a dynamic, inclusive brand identity for TCRTA that reflected the agency’s commitment to mobility, reliability, and accessibility. Our work included a modern logo, refreshed color palette, and visual assets that aligned with the agency’s mission to provide efficient and sustainable transportation solutions.

The Results

TCRTA successfully launched their new brand, creating a unified, recognizable identity that connects with riders across Tulare County. The updated branding has improved public awareness, reinforcing the agency’s role in providing essential transportation services.