Fresno County Economic Development Corporation
Good Jobs Campaign
Identity, Branded Merch, Design, Web
The Good Jobs Collaborative is an initiative from the Fresno County Economic Development Corporation (EDC) and the U.S. Economic Development Administration (EDA). Designed to connect underserved workers with local employers, the initiative needed a strategic brand platform and marketing campaign to expand its reach.
The A&H Treatment
We developed a specialized brand identity that clearly defined FEDC’s approach to workforce development. Our team launched the initiative with a dedicated website, a targeted outreach campaign, and supporting collateral to ensure accessibility for both employers and job seekers. Strong design elements and multi-faceted messaging simplified job connection and encouraged participation.
The Results
The Good Jobs branding and website immediately attracted attention from both employers and job seekers across the Central Valley. The initiative secured commitments from hundreds of businesses, with a goal of 2,500 job placements. Resources were also provided to enhance social media engagement and digital outreach, further expanding its impact.
