Cambria Tourism Board

Summer Campaign

In this campaign, we paved the way for a specialized summer advertising opportunity centered around the proximity and climate of California’s Central Valley, a driving-distance region with 6.5 million residents.

The A&H Treatment

Throughout the summer, a targeted campaign ran to audience members expected to take a trip within the next three months. The campaign invited visitors to our cool-air coastal community to experience everything Cambria has to offer. Additional Summer Specials from lodging partners were promoted, allowing us to track conversations and attribution to each property to identify year-over-year increases in visitors.

Targeted Campaign

Cambria Display Ads

Additionally, with the trackable digital mediums used within the campaign strategy, the summer campaign primed the audience for a remarketing campaign that will be deployed during the slower fall and winter months.

Hulu Connected TV
Instant Experience Ads
Digital Countdown Ads
Playlist Ads with the sound of the ocean
Digital Display Ads

Click for Sound

Conversion rate

+ 0 %

Video completion rate

0 %

Higher click-through rate
(vs. CA travel industry benchmarks)

0 x

Lower cost-per-click (vs. industry averages)

0 %

Minutes per session

The Results

Our strategic, multi-platform campaign for Visit Cambria delivered exceptional results across all channels—driving a 99% video completion rate, 7-minute average session times, and a click-through rate 3x above industry benchmarks. With a cost-per-click nearly 50% below average and a 39.16% lift in conversions from sequential CTV and display ads, the campaign showcased the impact of cross-channel storytelling.