Cambria Tourism Board
Brand Management
Public Relations, Media, Photo, Social Media, Video, Web
As a newly developed tourism board, Visit Cambria needed to establish its brand in a competitive travel market. We created and managed a strategic marketing approach that positioned Cambria as an inviting, must-visit coastal escape with a brand that stands the test of time.
The A&H Treatment
After conducting research among potential travelers, we developed a branding strategy that emphasized Cambria’s unique charm and scenic beauty. We crafted compelling social media campaigns, influencer partnerships, and video storytelling to bring the brand to life. Our work extended across digital ads, print materials, and PR efforts, ensuring a unified, visually stunning brand identity that resonated with audiences.
Increase in TOT
+
0
%
The Results
Visit Cambria struck the essential balance between informational needs and a dreamy user experience. We saw a 33% increase in TOT from FY2019/2020 to FY2020/2121, exceeding the highs of 2017 and 2018.
Wave after wave of crazy stuff, and you’re on it! You don’t just keep up, you excel! Cambria is so lucky to have Archer & Hound! You support our community in so many ways that go beyond anything expected… Thank you!
Jill Jackson
Managing Associate, Cambria Tourism Board
