Cambria Tourism Board
Safe Travels Campaign
Public Relations, Media, Photo, Social Media, Video, Web
The COVID-19 crisis had an immediate impact on the tourism industry. Visit Cambria needed a campaign that encouraged responsible travel while showcasing the town’s natural beauty as a safe, socially distanced getaway.
The A&H Treatment
We developed a campaign that reassured travelers by prioritizing safety messaging while keeping our destination top of mind. Through digital advertising, social media, and an informative website hub, we provided clear safety guidelines, reinforced public health recommendations, and inspired confidence in travel planning. Our content featured breathtaking imagery and calming narratives that positioned Cambria as the perfect escape for responsible visitors.
Increase in TOT
+
0
%
The Results
Cambria remained visible with increased social media posts and engagement on a daily basis. These efforts helped provide an economy-saving boost to Cambria, with a 23% increase in TOT from 2019 to 2020.
