Tulare County Department of Behavioral Health
Youth Suicide Prevention Campaign
Web, Media, Video
Real support for real struggles. In Tulare County, young people are facing complex challenges—family instability, academic pressure, digital overload, and mental health struggles that too often go unspoken. For the Department of Behavioral Health, reaching youth ages 10–25 meant creating more than awareness—it meant creating access, trust, and action.
The A&H Treatment
Our team helped launch “You Really Matter,” a multi-phase public awareness campaign focused on youth suicide prevention. Grounded in research and community feedback, the campaign’s message was clear: You don’t need to hit rock bottom to deserve help. We crafted two parallel tracks—one directly engaging at-risk youth with honest, affirming messaging, and another equipping trusted messengers (like parents, teachers, coaches, and peers) with the tools to recognize warning signs and start meaningful conversations. The work included a full microsite, dynamic short-form video content, print materials, digital ads, and a self-guided training module designed to build confidence without overwhelming.
The Results
This approachable, empowering, and real campaign made teens feel seen. It equipped them with the tools and options they needed to reach out for their own health and to provide support to those who needed it.
