In this campaign, we paved the way for a specialized summer advertising opportunity centered around the proximity and climate of California’s Central Valley, a driving-distance region with 6.5 million residents.
TARGETED CAMPAIGN
Throughout the summer, a targeted campaign ran to audience members expected to take a trip within the next three months. The campaign invited visitors to our cool-air coastal community to experience everything Cambria has to offer. Additional Summer Specials from lodging partners were promoted, allowing us to track conversations and attribution to each property to identify year-over-year increases in visitors.
CAMBRIA
DISPLAY ADS
Additionally, with the trackable digital mediums used within the campaign strategy, the summer campaign primed the audience for a remarketing campaign that will be deployed during the slower fall and winter months.
- Hulu Connected TV
- Instant Experience Ads
- Digital Countdown Ads
- Playlist Ads with the sound of the ocean
- Digital Display Ads
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