The Valley Air District is tasked with implementing regulations set by the EPA for air quality in the eight-county region that makes up our unique area. With diverse cultures, geographic challenges, and a wide range of industries, improving air quality is a complicated and multifaceted task that requires creative media strategies and clear messaging.
In order to effectively reach both English and Spanish-speaking audiences, we ran an extensive bilingual campaign across traditional and digital channels. In addition, we ran as outdoor boards throughout the Valley and SEM to promote the Burn Cleaner/fireplace incentive program. Overall, the campaign over-delivered with impressions by 71%.