The Valley Air District is tasked with implementing regulations set by the EPA for air quality in the eight-county region that makes up our unique area. With diverse cultures, geographic challenges, and a wide range of industries, improving air quality is a complicated and multifaceted task that requires creative media strategies and clear messaging.
In order to effectively reach both English and Spanish-speaking audiences, we ran an extensive bilingual campaign across traditional and digital channels. In addition, we ran as outdoor boards throughout the Valley and SEM to promote the Burn Cleaner/fireplace incentive program. Overall, the campaign over-delivered with impressions by 71%.
Multi-Cultural Messaging
![21-VAD-phone1 Smartphone on a transparent background showing the Valley Air District's website promoting its Check Before You Burn campaign](https://archerandhound.com/wp-content/uploads/2021/04/21-VAD-phone1.png)
![21-VAD-phone2 Smartphone on a transparent background showing the Valley Air District's Instagram feed stopped on a post promoting its Check Before You Burn campaign](https://archerandhound.com/wp-content/uploads/2021/04/21-VAD-phone2.png)
![21-VAD-phone3 Smartphone on a transparent background showing the Valley Air District's website promoting its Check Before You Burn campaign in Spanish](https://archerandhound.com/wp-content/uploads/2021/04/21-VAD-phone3.png)
![21-VAD-phone4 Smartphone on a transparent background showing the Valley Air District's Instagram feed stopped on a Spanish-language post promoting its Check Before You Burn campaign](https://archerandhound.com/wp-content/uploads/2021/04/21-VAD-phone4.png)
![21-VAD-billboard-mockup2 Blue billboard with a partly cloudy sky background promoting Valley Air District's Check Before You Burn campaign with a profile photo of Porterville City Councilmember Monte Reyes](https://archerandhound.com/wp-content/uploads/2021/04/21-VAD-billboard-mockup2.jpg)
Social Media
& SEM Ads
![21-VAD-AD1v2 A Spanish version of a Facebook social ad for the Valley Air District's "Check Before You Burn" campaign](https://archerandhound.com/wp-content/uploads/2021/04/21-VAD-AD1v2.png)
![21-VAD-SEM3 Google ad promoting a Valley Air District program to get paid for burning cleaner by replacing old inefficient stoves, fireplaces, and heaters with better alternatives](https://archerandhound.com/wp-content/uploads/2021/04/21-VAD-SEM3.jpg)
![Screen Shot 2021-04-19 at 2.38.19 PM Valley Air District Spanish language Facebook social ad promoting its Check Before You Burn program](https://archerandhound.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-19-at-2.38.19-PM.png)
![21-VAD-AD2 Facebook social ad post screenshot of "Check Before You Burn" messaging](https://archerandhound.com/wp-content/uploads/2021/04/21-VAD-AD2.png)
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