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Check Before You Burn

San Joaquin Valley Air Pollution Control District

The Valley Air District is tasked with implementing regulations set by the EPA for air quality in the eight-county region that makes up our unique area. With diverse cultures, geographic challenges, and a wide range of industries, improving air quality is a complicated and multifaceted task that requires creative media strategies and clear messaging.

In order to effectively reach both English and Spanish-speaking audiences, we ran an extensive bilingual campaign across traditional and digital channels. In addition, we ran as outdoor boards throughout the Valley and SEM to promote the Burn Cleaner/fireplace incentive program. Overall, the campaign over-delivered with impressions by 71%.

Client:
San Joaquin Valley Air Pollution Control District
Year :

2017-2021

Category:
Municipal

Multi-Cultural Messaging

Social Media
& SEM Ads

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