Menu Close

Check Before You Burn

San Joaquin Valley Air Pollution Control District

The Valley Air District is tasked with implementing regulations set by the EPA for air quality in the eight-county region that makes up our unique area. With diverse cultures, geographic challenges, and a wide range of industries, improving air quality is a complicated and multifaceted task that requires creative media strategies and clear messaging.

In order to effectively reach both English and Spanish-speaking audiences, we ran an extensive bilingual campaign across traditional and digital channels. In addition, we ran as outdoor boards throughout the Valley and SEM to promote the Burn Cleaner/fireplace incentive program. Overall, the campaign over-delivered with impressions by 71%.

Client:
San Joaquin Valley Air Pollution Control District
Year :

2017-2021

Category:
Municipal

Multi-Cultural Messaging

Smartphone on a transparent background showing the Valley Air District's website promoting its Check Before You Burn campaign
Smartphone on a transparent background showing the Valley Air District's Instagram feed stopped on a post promoting its Check Before You Burn campaign
Smartphone on a transparent background showing the Valley Air District's website promoting its Check Before You Burn campaign in Spanish
Smartphone on a transparent background showing the Valley Air District's Instagram feed stopped on a Spanish-language post promoting its Check Before You Burn campaign
Blue billboard with a partly cloudy sky background promoting Valley Air District's Check Before You Burn campaign with a profile photo of Porterville City Councilmember Monte Reyes

Social Media
& SEM Ads

A Spanish version of a Facebook social ad for the Valley Air District's "Check Before You Burn" campaign
Google ad promoting a Valley Air District program to get paid for burning cleaner by replacing old inefficient stoves, fireplaces, and heaters with better alternatives
Valley Air District Spanish language Facebook social ad promoting its Check Before You Burn program
Facebook social ad post screenshot of "Check Before You Burn" messaging
Share

Or check out a few more of our Projects.