First, we created a logo that represented their brand, putting together a brand book alongside it to help guide future design initiatives. The new logo was also applied to some apparel for their employees.
We then developed their Facebook page created content, and managed engagement and responses. We ran social media ads to attract followers in relevant areas, capturing the audience that would find our messaging most useful. We were ultimately able to grow their social following from zero to more than 11,500 followers in less than one year. We continue to guide and monitor stakeholder communication and share all emergencies and public notices on social media.