Kern Transit helps residents of Kern County reach their destinations in the area in a safe and timely manner through public transportation. In an effort to connect with the public, they reached out to us with a task: develop an ad concept that accommodated five representative sectors of their audience: businesspeople, students, families, travelers, and people with disabilities.
The result was a series of five posters, print ads, and artwork for the Kern Transit offices. Each asked, “What moves you?” and acknowledged the reasons each rider uses Kern Transit. The campaign highlighted the key role of public transit: helping people accomplish their goals by taking them where they want to be.