EYE-Q Vision Care

LASIK Campaign

Web, Design, Media, Public Relations, Video

After updating their LASIK suite with state-of-the-art technology, EYE-Q needed a campaign that reflected their innovation. We launched a fresh, modern LASIK marketing campaign to educate and convert prospective patients.

The A&H Treatment

We developed a multi-faceted campaign featuring high-quality educational videos, social media content, and modernized digital and print materials. Our approach emphasized EYE-Q’s cutting-edge LASIK technology, reinforcing trust and credibility with potential patients. The campaign included strategic ad placements, a refined landing page experience, and compelling patient testimonials to highlight real-life success stories.

Social Media & SEM Ads

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Videos

In the next phase of the campaign, we created more videos—but this time, they were fun, energetic clips about how much better life is with LASIK. With bright colors, upbeat music, and creative ways to destroy glasses or contacts, the videos explained the advantages of LASIK and encouraged consultations. These ads emphasized the fact that with EYE-Q’s new technology, they would be able to treat patients who may have been told they were not a good candidate for LASIK in the past.

The Results

The new design and ads embodied EYE-Q’s advanced technology, resulting in higher patient inquiries and an increase in LASIK consultations. The campaign reinforced EYE-Q’s position as a leader in LASIK procedures in the Central Valley, enhancing trust and credibility for years to come.