Women's Cancer Care

Brand Realignment

Identity, Design, Photo, Social Media, Video, Web

A strong reputation is only valuable if people remember the name behind it. California Oncology of the Central Valley provided exceptional care, but their brand didn’t reflect the warmth and trust their patients experienced every day. We led a full-scale rebranding effort, transforming their identity into Women’s Cancer Care—a name and brand that felt personal, compassionate, and accessible.

The A&H Treatment

Through our CORE Process, we developed a concise, patient-centered name: Women’s Cancer Care. From there, we crafted a comprehensive brand strategy that brought warmth, clarity, and consistency to every touchpoint. We designed a welcoming logo, established a compassionate and cohesive brand voice, and modernized the organization’s digital presence with a refreshed website. Every element was thoughtfully created to ensure clarity, accessibility, and emotional connection throughout the patient journey.

Social Media

A rebrand is only as powerful as its ability to connect. We relaunched Women’s Cancer Care’s social media channels with a fresh, engaging presence—one that resonated deeply with patients and the community. The response was immediate and significant, driving a 15% engagement rate and reinforcing the brand’s newfound clarity, warmth, and credibility.

Industry Standard Engagement Rate

0 x

The Results

The rebrand transformed patient engagement on digital platforms—their 15% social media engagement rate was more than 10x higher than the healthcare industry standard at the time (~0.5%-1.5%), demonstrating a significant increase in awareness and trust. The new identity positioned Women’s Cancer Care as a warm, compassionate, and credible provider, ensuring patients felt seen, supported, and confident in their care.