Sun-Maid
Say Yes
Identity, Design
Creativity thrives when people feel empowered to explore new ideas. Sun-Maid wanted to fuel imagination within its workforce, inspiring employees to think big and embrace innovation. We teamed up with the Sun-Maid Imagination Sub-Committee to create a memorable, hands-on campaign that encouraged employees to Say Yes! to new possibilities.
The A&H Treatment
We introduced the Say Yes! campaign, an initiative designed to encourage employees to embrace new opportunities. At its core was a custom-designed deck of cards, each featuring a creative challenge or inspiration to spark curiosity, innovation, and enthusiasm among team members. The campaign aimed to foster a culture of exploration, problem-solving, and fun.
The Results
The campaign successfully encouraged employees to step outside their comfort zones, sparking a renewed sense of creativity and collaboration. Beyond achieving its immediate objectives, Say Yes! left a lasting legacy within Sun-Maid, reinforcing the brand’s commitment to imaginative thinking.
