When it comes to building a large, complicated healthcare website, there are fundamentals you have to get right. If a website’s foundation is flawed, everything you build on top of it won’t work correctly—and EYE-Q needs their patients to have a positive experience from the moment they research them online to when they come in and experience the high-quality doctors, staff, and facilities first-hand.
After implementing a new site design with a clear organizational hierarchy and a clean, contemporary feel, visits and conversions have been exceeded year over year. EYE-Q’s websites became easier to use and better reflect the organization’s comfortable and welcoming environment.
The websites we created for EYE-Q are user-friendly, structured, and unified. We developed microsites for some of its sub-brands and made it all work responsively, with features including:
- Custom photography
- A custom iconography set to identify the different departments and services offered
- Ongoing SEO, analytics, and content development to keep the site fresh for maximum site indexing and organic first page results
- Trackable forms for each department
- Microsites include MedSpa, LASIK, and a recruitment landing page