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Safe Travels

Cambria Tourism Board

The COVID-19 crisis had an immediate effect on the tourism industry, and we wanted to make sure that Visit Cambria would be prepared to jump into action as soon as travel reopened. We knew that even when nonessential travel was allowed again, travelers would have a lot of questions about safety measures, regulations, and what was open. While Visit Cambria is always a resource for visitors, we saw an opportunity to be a new type of resource for visitors during this crisis. By developing pieces that would collectively answer visitors’ questions before they had to ask, we could earn the trust of our guests and invite them to come to Cambria in a safe way.

We started by outlining a Safe Travels Guide for visitors that could be a central page for the latest information, even though we didn’t yet know what all of the regulations were. We then wrote a series of blogs that provided ideas for socially distant activities, sights to see from your car, and other relevant, timely topics. We prepared social media posts and targeted social media ads that would encourage safe, responsible travel in our special area of the Central Coast. And then… we waited.

Client:
Cambria Tourism Board
Year :

2020

Category:
Tourism
Visit Cambria California
Visit Cambria California

Once the state of California opened nonessential travel, we researched new regulations, plugged in any missing information, and pressed ‘go,’ sharing blogs on social and kicking off ad campaigns. We created a Safe Travels hub on the Visit Cambria homepage so that visitors could easily access these helpful materials, featuring the Safe Travels Guide and some of the other blogs. We posted frequently on social media, and our blogs continued to be a valuable resource when answering questions. We also created several materials to go along with the campaign, including branded collateral, signage, and photo galleries that were packaged and delivered to all lodging constituents.

Once the state of California opened nonessential travel, we researched new regulations, plugged in any missing information, and pressed ‘go,’ sharing blogs on social and kicking off ad campaigns. We created a Safe Travels hub on the Visit Cambria homepage so that visitors could easily access these helpful materials, featuring the Safe Travels Guide and some of the other blogs. We posted frequently on social media, and our blogs continued to be a valuable resource when answering questions. We also created several materials to go along with the campaign, including branded collateral, signage, and photo galleries that were packaged and delivered to all lodging constituents.

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