Residential Wood Smoke Reduction Campaign

We built a multi-channel campaign designed to move audiences from awareness to action. Broad-reach channels like broadcast TV and out-of-home established visibility at scale, while targeted tactics—including Connected TV, search, display, and paid social—reached homeowners most likely to have traditional fireplaces and guided them toward program participation. Each touchpoint worked together to reinforce the message. Streaming video and retargeting created continuity, while search and social captured intent and drove users to apply. Creative and media strategy were aligned to simplify a complex program—making the benefits clear, accessible, and timely for Valley residents.