The A&H Treatment
We built a multi-channel campaign designed to move audiences from awareness to action. Broad-reach channels like broadcast TV and out-of-home established visibility at scale, while targeted tactics—including Connected TV, search, display, and paid social—reached homeowners most likely to have traditional fireplaces and guided them toward program participation.
Each touchpoint worked together to reinforce the message. Streaming video and retargeting created continuity, while search and social captured intent and drove users to apply. Creative and media strategy were aligned to simplify a complex program—making the benefits clear, accessible, and timely for Valley residents.
Conversion Volume Across Major Cities
Conversion Volume Across Major Cities
Conversion volume was concentrated in several ZIP codes, including Visalia, Tulare, and Fresno—the last of which delivered the most impressive numbers.
Out-of-Home (OOH)
Out-of-home placements focused on high-visibility billboard locations targeting eligible households, generating 14,907,395 impressions, exceeding projections.
Targeted Campaign
Marketing across search, display, and paid social channels was designed to capture intent and reinforce the campaign’s messaging.
Connected TV (CTV)
CTV served as a targeted engagement channel, reaching households that were most likely to have fireplaces—prioritizing older homes and those searching for fireplace-related services.
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