Government
San Joaquin Valley Air Pollution Control District
Healthy Air Living
Web, Media, Video
The summer months meant it was time for the San Joaquin Valley Air Pollution Control District’s Healthy Air Living campaign to jump into full effect. They teamed with Archer & Hound to spread the message on changes that could have a positive effect on our air.
The A&H Treatment
Alongside the messaging, A&H created a promotional website that allowed viewers to get involved, commit to specific changes, take a pledge, and share through social media.
Violations in Daily PM2.5 Standards in 2016
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The Results
The campaign effectively reached an eight-county area. Over the course of three months, we garnered over 51 million impressions and exceeded the goals set. As well, 2016 concluded as the cleanest year on record to date for PM2.5.
