Clinica Sierra Vista

WIC Campaign

Web, Design, Identity, Media, Video

Simplifying support. Amplifying impact. Clinica Sierra Vista set out to raise awareness for the Women, Infants, and Children (WIC) program among the patients and families who needed it most, but whose circumstances or perceptions might prevent them from engaging. They needed a campaign that could speak directly to underserved communities with clarity, compassion, and simplicity, across the channels people actually encounter every day.

The A&H Treatment

Our team developed an integrated campaign designed to break down barriers—both real and perceived. We built a custom WIC microsite as the central hub, presenting services in an approachable, easy-to-navigate format so eligible families could see what’s available and how to get started. From nutritional guidance and benefit breakdowns to simple, family-friendly recipes, the content was crafted across text, images, and video to inform without overwhelming. Around that hub, we launched a connected mix of bus ads, billboards, paid and organic social content, and a commercial. Each piece reinforced the same dignity-first message and clear call to action. Every touchpoint was designed to feel familiar, non-judgmental, and practical, meeting families where they are and guiding them toward the support they deserve. By focusing on dignity and usability, the campaign positioned WIC not as a last resort, but as an empowering resource. It reframed the narrative around celebrating parents for taking steps to care for their families, not just qualifying for assistance.