Visalia Transit
Sequoia Shuttle
Web, Public Relations, Social Media
Getting to Sequoia National Park should be as easy as enjoying the view. Developed through a partnership with the National Park Service and the City of Visalia, the Sequoia Shuttle needed strong marketing infrastructure to ensure long-term success. We built a marketing strategy that made trip planning effortless, ensuring visitors knew about this convenient, eco-friendly way to experience the park.
The A&H Treatment
“To maximize ease of use for travelers, we developed:
– A user-friendly website with maps, itineraries, and route information
– Targeted online media campaigns to drive seasonal bookings
– Print and digital materials that educated visitors on the Shuttle’s benefits
By optimizing online engagement and streamlining trip planning, we ensured that travelers—both locals and tourists—had easy access to information.”
The Results
With a well-developed marketing and media strategy, each season kicked off with an increase in ridership, driving year-over-year growth. The Shuttle’s consistent visibility has made it a highly anticipated transit option for park visitors.
