The Foundation for Fresno Unified Students
Brand Realignment
Identity, Social Media, Web
A growing impact calls for a brand that can keep up. As The Foundation for Fresno Unified Students expanded its reach, we refined their identity, strengthened their messaging, and developed a scalable system for their initiatives. The outcome is a refreshed brand that’s true to its mission and ready for the future.
The A&H Treatment
Through research, stakeholder surveys, and discovery sessions, we refined The Foundation’s core messaging, values, and positioning to create a more approachable, transparent, and student-focused brand. Visually, we expanded the color palette, curated authentic imagery, and developed a scalable system for sub-brands, using the original logo’s geometric grid for consistency. This structure allowed The Foundation’s programs and campaigns to remain cohesive while standing on their own.
The Results
The rebrand strengthened recognition, clarity, and alignment across all Foundation initiatives. With a scalable sub-brand identity system and well-defined brand standards, The Foundation is now positioned for long-term consistency and engagement in its student-focused programs.
