Fresno Christian Schools
Open Enrollment
Video, Branded Merch, Media
For many years, we have run an open enrollment campaign to attract new parents and students to Fresno Christian Schools, a private institution dedicated to rigorous academics, Christ-like character development, and service. To engage families on a deeper level, we developed a series of heartfelt, visually compelling videos.
The A&H Treatment
We concepted, scripted, and produced three unique video narratives—each tailored to resonate with a different audience: early education, elementary school, and high school families. Each video was crafted as a letter to God, with the focal audience expressing gratitude for the transformative experience of attending FCS. This creative storytelling approach highlighted the emotional and educational impact of the school, reinforcing the values that set FCS apart.
The Results
The video series effectively captured the spirit of Fresno Christian Schools, making a lasting impression on prospective families. The campaign strengthened engagement and enrollment inquiries by giving families a meaningful glimpse into the FCS experience, reinforcing the reasons why parents and students choose to be part of the FCS community.
