Partnership for a Healthier America
Fruits & Veggies Fresno
Branded Merch, Design, Public Relations
Partnerships for a Healthier America chose Fresno as one of two locations to beta-test a new healthy eating campaign. Archer & Hound was selected as the local agency of record to work with various partners to promote fruits and veggies to the underserved.
The A&H Treatment
During the one-year beta, Archer & Hound deployed a street team that conducted three large kick-off events and twenty local pop-up events, plus bilingual outreach.
Impressions
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The Results
The campaign was a success that reached thousands of people, putting fruits and veggies into each of their hands. Our outreach also secured media hits that equated to 21,239,908 impressions and $198,389 in paid media value.
