First 5 Fresno County

Child-Friendly Business Awards

Design, Branded Merch, Photo, Public Relations, Social Media, Video

Recognizing businesses that support families is at the heart of the Child-Friendly Business Awards. For the 2021 awards, First 5 Fresno County needed a compelling way to spotlight small and minority-owned businesses making a difference. We developed a strategic campaign that elevated awareness, encouraged community engagement, and drove a record number of submissions.

The A&H Treatment

We developed a comprehensive outreach strategy, including bilingual marketing materials to ensure accessibility for a diverse audience. Our team executed a robust social media posting schedule, targeted email outreach, and media coordination to expand the campaign’s reach. By securing TV and radio placements, we extended the Awards’ visibility beyond digital platforms, maximizing impact across multiple channels.

Branded Influencer Kits

In addition, we reached out to local influencers and organizations across Facebook and Instagram. We educated them about First 5 and then they shared those insights with their respective audiences. They each received a gift box including First-5-branded masks, a cookbook, measuring spoons, a tumbler, stickers, a cinch bag, a tuck and toss bag, a pen, and a notebook.

Social Media

Their Facebook and Instagram pages saw immense growth from this campaign – in both organic page growth and paid engagement.

The Results

The campaign reached over 290,000 people and generated more award submissions than in previous years. TV and radio efforts surpassed projections with added-value placements, interviews, and increased media exposure. Overall, the campaign drove higher interaction and engagement across platforms.